Built from the photos you already have, written in your own measured voice, and read by a person before you see any of it. The film, the description, the email, the social set. Back the same day.
COST 01 / THE EVENING
The typical agent closes nine sides a year. Call it four or five listings. That is never enough repetition to build a system and always enough to eat the evening, because the marketing gets made twice: properly, for the listing that deserves it, and at speed for the one that doesn’t. Nobody invoices you for that second one. It still costs you.
COST 02 / THE VOICE
So you reach for the chat tab, like most agents now do. It works, and it sounds like everyone else, which is why nearly half of the agents using AI say it changed nothing for them. A model with no memory of how you write returns the house every other listing already got.
01
SEND · YOURS
We pull the photos, the address and the details straight from it. No link yet? Upload the photos and confirm you hold the rights to use them. That is the whole ask, and it takes about a minute.
02
VOICE · OURS
Point us at your site and your socials. We read them and come back with what we heard, so you correct it in a minute rather than fill in a form. The profile persists, which is why your third kit sounds more like you than your first.
03
DELIVER · OURS
Every asset shown where it will actually live, so you see it before you post it. One tap copies any line, and you download them one at a time or take the lot. A person reviews the whole kit before it reaches you.
A kit is spent when we make something, and only then. Opening the page, copying a line, downloading a file twice, sending it to your seller: none of that is counted, because charging you to look at your own marketing would be a strange way to run this.
FILM2
COPY5
SOCIAL3
TEN FILES · ONE LISTING · BACK THE SAME DAY · ONE KIT SPENT
AGENT-TO-AGENT EMAIL
“Quiet street, real light, first open house Sunday. Bring your buyer before the weekend…”
EVERY IMAGE AND FILM ABOVE IS AI-GENERATED, OF A PROPERTY THAT DOES NOT EXIST. THE AGENT, THE HANDLE AND THE ADDRESS ARE INVENTED FOR DEMONSTRATION.
Before anything ships we read what you have already published: your site, your captions, your past listing copy. Out of it comes a working model of your voice, the phrases you lean on and the words you’d never use. Every line in the kit is written through it.
SPECIMEN A / A $30-A-MONTH TOOL, NO VOICE PROFILE
“✨ Stunning 3BD/2BA gem in a prime location! This turnkey masterpiece boasts an open-concept layout, a chef’s kitchen, and a resort-style backyard. Don’t miss this rare opportunity! #DreamHome #JustListed”
NOTHING READ FIRST → ADJECTIVES, EMOJI, HASHTAGS · THE CAPTION EVERY LISTING GETS
SPECIMEN B / AVERY ROW WROTE THIS ONE
“Mariposa is the one street around here where the sycamores met over the road years ago, and this house sits further back from it than the houses on either side, which is why the front room is as quiet as it is. Kitchen runs the whole back wall. Pass-through window to the yard. Three bedrooms, both baths off the same hall.1847 Mariposa · 3 bed, 2 bath · open Sunday, 1 to 4”
READ FROM HER OWN POSTS → THE STREET BEFORE THE HOUSE · ONE LONG OPENING SENTENCE, THEN SHORT ONES · SPECS AT THE BOTTOM · NO CONTRACTIONS, NO EXCLAMATION POINTS
SPECIMEN C / MARCUS FELD, SAME HOUSE, SAME DAY
“3 bed, 2 bath, 1847 Mariposa. Kitchen’s the whole back wall. Yard’s flat and already fenced. The garage has a 240-volt outlet. I haven’t seen that on another house here. I sold the one two doors down in 2019. So I know what’s behind these walls. Want to walk it tonight? Text me.”
READ FROM HIS OWN POSTS → NUMBERS IN THE FIRST FIVE WORDS · NO SENTENCE OVER TEN · ONE DETAIL ONLY HE WOULD KNOW · ALWAYS CLOSES ON A TEXT
SAME HOUSE, SAME FACTS, THREE WRITERS · TOGGLE B AND C · THE AGENTS AND THE ADDRESS ARE FICTIONAL
YOURS WOULD READ LIKE NEITHER OF THEM.
The other two are machines — one generic, one ours writing as her. Pick the human.
THE AGENTS, THE HOUSE AND ALL THREE PASSAGES ARE FICTION, WRITTEN FOR THIS DEMO.
Your photos go in. Cinematic marketing comes out in your voice, not a template’s. Here’s the same work, on a $2.4M trophy and a $675K starter.
01 / THE FLY-AROUND · AT BOTH ENDS OF THE MARKET
$2.4M HILLSIDE
$675K RANCH · SAME MACHINE
02 / THE RELIGHT
BEFORE
AFTER
Same generated house, two passes.
CHANGED: SKY REPLACED DAY TO DUSK, PATH LIGHTING ADDED, INTERIOR AND PORCH LIGHTS ON, CAR AND BIN GONE. UNCHANGED: THE POWER LINES, THE POLES, THE ROOFLINE, THE BARE TREE, THE CRACKED DRIVEWAY, THE NEIGHBOUR’S HOUSE. WE ADD LIGHT, NEVER SQUARE FOOTAGE — AND ADDED LIGHT IS AN ALTERATION, NOT A POLISH, SO IT GETS NAMED IN THE DISCLOSURE THAT SHIPS WITH THE ASSET. CAL. BUS. & PROF. CODE §10140.8.
03 / ONE LINK IN, THE WHOLE KIT OUT
WHAT YOU SEND
A LINK. YOUR PHONE PHOTOS. THAT’S ALL.
WHAT HAPPENS
WHAT COMES BACK · SAME DAY
“I’ve walked this street for years. This is the one people slow down for — they just never knew it was for sale.”
ONE PAGE, EVERY ASSET IN ITS REAL SHAPE. YOU POST IT — WE NEVER TOUCH YOUR ACCOUNTS.
You already pay a photographer for every listing, and gladly. This is not that, and it is not trying to replace it. It is the evening you spend afterwards, priced like software.
MONTHLY
One kit a month
$29PER MONTH
Under a dollar a day, cancel whenever. Quiet months bank a kit instead of losing one.
TWO MONTHS FREE
ANNUAL
Twelve kits, paid once
$290PER YEAR · $24 A MONTH
The whole year’s listings, banked from day one. Use four in April and eight in the autumn; they sit there until you need them.
BROKERAGE & TEAMS
Your whole roster
Let’s talkBUILT AROUND YOUR DESK
One brand voice across the office, or a distinct one per agent. Billed to the brokerage, set up with you rather than sold to you.
ONE OFF // NO SUBSCRIPTION Just the one listing? A single kit is $49. A month of the plan is $29 and includes the same kit, so the one-off only makes sense if you’re certain there won’t be a second.
NO CONTRACT · CANCEL ANY TIME · NOTHING RESETS MONTH TO MONTH
STRAIGHT ANSWER: NOBODY HAS BOUGHT A LISTING KIT YET. THE PIPELINE BEHIND IT HAS BEEN RUNNING ON REAL LISTINGS.
Fair question, and nearly half the agents using AI say it changed nothing for them, because generic changes nothing. That is the whole product here: every line routes through a model of your voice, then a person with taste. If it reads as AI, it doesn’t ship.
Most agents using AI are, and it works. What it can’t do is remember you between listings, move a camera through your own photographs without inventing a room, or attach the disclosure the statute actually asks for. That is what the money buys.
Then you bank a kit. Kits don’t expire, don’t reset at the end of the month, and don’t vanish if a listing sells in the first weekend, which is the thing agents rightly hate about paying per listing elsewhere. A quiet spring just means a fuller autumn. And if you list fewer than three or four times a year, say so and we’ll tell you honestly whether this is worth it. We would rather lose the sale than sell you a subscription you end up resenting.
A small team plus your agents, not a faceless dashboard and not an offshore content mill. The machines do the volume; people you can name do the judgment. Nothing reaches you without a person looking at it first, and nothing reaches the public without you.
No, and this line matters. We relight, we clean up transient clutter like a parked car, and we label every AI-generated asset. We never erase a permanent feature. Power lines stay, poles stay, the neighbour’s roofline stays, because a buyer standing on that sidewalk should see the house they were sold. Polish, never misrepresentation.
California asks for two things together: a statement that the image was altered and a link back to the untouched original. Every altered asset in your kit ships beside its original, which is what makes the second half possible rather than aspirational. Nationwide otherwise, and Wisconsin’s version arrives January 2027.
You confirm at intake that you hold the right to use the photos for marketing. We take no licence to your images and never reuse them. If your photographer’s agreement restricts derivative work, check it first, because that agreement governs, not us.
MORE OF THEM, AND WHAT SPENDS A KIT, ON THE FULL KIT PAGE →
The kit is the product. Two things sit outside it and always will: a brokerage or team rolling this out across a roster, and the deeper consulting work of looking at how an agent’s whole marketing operation runs and what to fix first. Neither one has a checkout button. Tell us what you’re dealing with and we’ll tell you honestly whether we’re the right people for it.